Gregory Mitnick and Nat Livingston Johnson—the New York-based directorial duo known as Peking— are one of the world’s leading forces in docu-spots. They met at NYU's film school graduate program and since film school joined forces to develop a unique style that has earned them several prestigious accolades including: Creativity Online Editor’s Choice | Doritos “No Choice” 5 Cannes Lions | Skype “Born Friends” 4 One Show Awards | Gold, Best Direction, Skype “Finding Donut” 4 AICP Next Awards | Best Product Integration, Skype “Finding Donut” London International Awards | Gold, Best Documentary, Skype “Finding Donut” TIME Magazine | Top 5 Commercials of the Year, Skype “Born Friends” Their work is cited for its raw emotional storytelling and visual style, and has been credited with the advent of “Sadvertising”. In the past year they’ve completed campaigns for Facebook, Apple, Skype, Starbucks, and Google.