Across a range of genres, Samir’s filmmaking has been widely recognized for its visual immersion, humanity and emotional truth. He first came to prominence as a commercial director with Tropicana “Arctic Sun,” which earned him a spot on the Saatchi & Saatchi New Directors Showcase at Cannes Lions, plus the Best Young Director award and a Gold Lion, and additional industry awards to boot. Signing with Smuggler soon after, he went on to direct memorable commercials for global brands like Google, GE, Starbucks, and Coca-Cola among others. “Arctic Sun” continues to make waves to this day, with the 2017 Toronto International Film Festival naming it as one of its “essential works of Canadian cinema history.”
In addition to commercials, Samir is highly regarded in the brave new world of virtual reality, as well as the documentary space. He recently teamed with Within for “New Wave,” a cutting edge narrative VR film that pushes the limits of the medium with interactive voiceover. As a creative leader in the space, he has spoken on storytelling in VR at both CES and MIT.
He has also co-directed three feature length documentaries produced through the National Film Board of Canada, including “Nollywood Babylon” which debuted in the documentary competition at the Sundance Film Festival in 2009 and was nominated for a Grand Jury Prize.